When civilization think the stop-motion an ext often than not what springs come mind, after Wallace & Gromit the course, is the craft connected in do it. Not least the time. Oh, the time. Often explained as ‘time-consuming’ or ‘painstaking’ stop-motion is through nature, not the quickest procedure around, yet how lengthy does that really take to make?

When shoot stop-motion, one second of footage is completed by capturing 25 individual still frames. TWENTY-FIVE! In each of those frames objects or puppets are moved incrementally, which once played earlier in rapid sequence creates the illusion of movement…simple!


The ascendancy Of Thumb

As a basic guide, top top a advertising shoot us aim come animate between 5 -10 secs of footage a day; however, this is hugely dependence on a variety of factors such as the number of moving elements, quantity of rigging required, camera movements, backgrounds and setup times etc. Take our Trivago advert because that example; this 30 2nd TV advert has multiple characters, ten set (all the which forced lighting, dressing and rigging) and also lots of in-depth props. The took united state 9 days of animation to catch the affluent detail and also character stories you see on screen in each structure of our last film.

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Jam Packed

Animating our paper-craft film for British Airways take it a small longer due to the sheer detail packed into each shot. In this production, we had 17 different sets, end 50 document people and of course no forgetting the aliens and a unicorn too. With this wealth of detail required to record the hustle and also bustle of an airport terminal, we captured an median of 5 secs of footage every day. The last film is 2 minutes and 45 seconds.


Speed Is the The Essence

Some projects, however, room turned around an extremely quickly. On our Peanut Butter job film, because that example, all computer animation was recorded in just ONE DAY adhered to by a single day of post-production, not bad right!

With our an extremely own studio, us can additionally drastically shorten any kind of production timeline by shooting on many stages v multiple animators…hurrah!

When it pertained to our 30 2nd TV advert Coffee-mate, regardless of being a complicated blend of traditional stop-frame, claymation, paper-craft, pixilation and also digital effects the whole production procedure (from early storyboards to final delivery) took less than 3 weeks, through the stop-motion recorded in simply THREE days.


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There You have It

So, at the threat of bringing enormous frustration, the timescales for stop-motion, like any production method, is totally dependent top top the creative idea. Other ‘all singing, every dancing’ is always going to take much longer to shoot than a far much easier concept.

Yet unlike other production methods, the the time and also craft that goes right into stop-motion manufacturing that provides it its distinctive richness, charm and appeal the truly resonates v audiences and also makes the stand out in a crowd.


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