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Lay's has come a long way since the 1930s. TY Lim/Shutterstock

After acquiring a potato-chip company in 1932, founder Herman W. Lay first sold his chips in Nashville, Tennessee.

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In the early 1930s, while he was still working as a traveling salesman, Lay would sell the snack out of the back of his car on the road.


The Frito-Lay brand includes chips like Cheetos, Doritos, and Fritos. Jonathan Weiss/Shuttershare

Around the same time Lay started his chip company, C.E. Doolin acquired a corn-chip brand that would become Fritos. After competing for nearly 30 years, Lay"s and Fritos merged to form Frito-Lay in 1961.

Four years later, the company merged again with Pepsi-Cola to create PepsiCo.

New York Reuben is representative of the East Coast state. Hollis Johnkid

During a campaign called "Tastes of America," Lay"s released eight flavors based on popular region-specific foods — like New England lobster roll in the Northeast and Cajun spice in the South.


Lay's flavors are different around the world. Seika Chujo/Shuttershare

Depending on where you are in the world, Lay"s flavors will change to reflect popular foods and tastes in different countries.

In India, you can find flavors like Magic Masala. In Thailand, chips come in flavors like basil chicken and crab curry.

Cappuccino is one of the more unique flavors. Business

Lay"s constantly mixes up their flavor lineup with over 200 varieties created to date.

The chips range from common flavors, like salt and vinegar and barbecue, to more unusual ones, like cappuccino, vegetable soup, and Beer "n Brats.

A lot goes into the making of a bag of potato chips. Marahwan/Shutterstock

As of 2018, Frito-Lay buys its potatoes from 120 farms across 25 different states, Enjoli Francisand Eric Noll reported forABC News.

Some of these states include Wisconsin, Maine, North Dakota, and Texas.

Southern biscuits and gravy was a contest winner. Hollis Johnboy

Lay"s has held several contests over the years to find the next great chip flavor, offering a $1 million prize to whoever submits the best new recipe.

Some of the flavors to come out of the contest include wasabi ginger, cheesy garlic bread, and Southern biscuits and gravy.

Chef Jody Denton is the mastermind behind a lot of the Lay's flavors. Brandon Wade/Invision for Frito-Lay/AP Images

Jody Denton, the executive research chef for Frito-Lay, has owned and worked at a variety of restaurants over the years including a Mediterranean bistro, an Asian-fusion restaurant, and Californian oyster bar.

Lay's has continued to introduce new TV advertising campaigns. Lay"s/YouTube

According to the company Facebook page, in 1944, Lay"s became one of the first-ever snack-food brands to advertise its products on TV.

Bert Lahr, who played the movie character, appeared in multiple TV commercials. vcrcooking/YouTuit is in

Bert Lahr, best known for his role as the Cowardly Lion in "The Wizard of Oz" (1939), was Lay"s first celebrity spokesperson.

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He appeared in a number of Lay"s advertisements and commercials during the 1960s in the popular "Betcha can"t eat just one" campaign.

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